Max Korrak

Successfully led the development and go-to-market strategy for a novel AI-powered healthcare SaaS solution in Germany.

Pioneered market entry and sales strategy for AI-powered healthcare SaaS, encompassing market positioning, direct sales, pricing, and initial client implementation.

Provided valuable insights on product development, pricing models, and team building through close collaboration with a healthcare SaaS startup.

Served on the Matchmaking working group of the Deutsche Gesellschaft für Künstliche Intelligenz in der Medizin, facilitating AI startup integration into hospitals.

Increased global commercial income by 200 percent to over 50 million euros by successfully leading sports partnerships.

Developed and implemented the first-ever sports partnerships strategy, leveraging deep research and insights across 80+ markets including events, athletes, motorsports, and gaming.

Built and led a high-performing team of 30 Partnerships Managers globally, fostering cross-functional collaboration and strategic execution.

Led the global merchandising and licensing strategy for Red Bull Sport initiatives, enhancing brand reach and revenue streams.

Served as a direct report to the CMO and Global Head of Sports, contributing strategic insights and driving key initiatives.

Increased brand awareness and improved brand loyalty for H&M, Lenovo, and Nike through development of global social media campaigns and a digital content marketing project.

Led a European Search Engine Optimization (SEO) project for Google's 'Think with Google' platform, optimizing digital presence and reach.

Managed day-to-day operations and strategic direction for the agency's largest client accounts while actively acquiring new business.

Defined core brand values and content strategy for a leading provider of photography accessories and apparel, enhancing market positioning.

Increased client budgets by over 40% and maximized workflow productivity by effectively managing a team of 20 creative and account professionals.

Founded the first digital-only magazine for P&G globally and launched the first special interest media campaign across eight different countries.

Developed a global campaign for P&G's Braun cruzer brand, earning the 'Most Digital Developed Brand' Award in 2012.

Achieved a 4.8 out of 5 score in the Procter & Gamble agency evaluation, showcasing exceptional leadership and client satisfaction.

Formulated and implemented a global brand strategy for Suunto, improving brand performance and maximizing user experience.

Supported company in achieving corporate goals through the successful implementation of the first New Business department.

Recognized by senior management for displaying exceptional results for BMG/Sony Music, leading to promotion to establish the new business department.

Managed all label releases, overseeing budget and sales planning, and negotiating contracts with artists to ensure successful product launches.

Managed product lifecycles from concept to market, coordinating cross-functional teams for successful music releases.

Analyzed market trends and consumer insights to inform product development and marketing strategies.

Collaborated with sales and marketing teams to drive product awareness and achieve revenue targets.

Organized and managed community events, coordinating logistics and volunteer efforts to raise awareness and support for the organization's mission.

Led the Austrian government's largest information campaign for the introduction of the Euro currency at the age of 20, demonstrating early leadership and project management capabilities.